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Hollywood’s first 50 years, until the freeway changed the landscape forever


Max Factor Studio
Hollywood queens trusted their faces to the makeup king, Max Factor. From his Highland Avenue studio, the brilliant beautician...
Sep 3, 2022


Esther Ralston’s Beauty Salon
Who wouldn’t want to look like a Hollywood star? Esther Ralston—“The American Venus”—cashed in on her famous face in 1931 with an...
Sep 3, 2022


J.J. Newberry: One-Stop Five and Dime
Before Hollywood Boulevard catered to tourists, it was a destination for locals—and J.J. Newberry at the corner of Whitley Avenue was a...
Sep 3, 2022


The Screen Stars Shop
At the Screen Stars Shop, you could pick up a gown worn by Vilma Banky, pair of Mary Pickford’s shoes, or a suit right off the back of...
Sep 2, 2022


The Finest Jewelry Shop in Hollywood
The finest jewelry shop in Hollywood, Robert Gail was a cut above the rest. Its grand opening in 1929 was treated as a movie...
Sep 2, 2022


The Rise and Fall of NBC Radio City
NBC Radio City was one of Hollywood’s largest projects of the 1930s—and spectators were invited to watch its construction at the...
Sep 2, 2022
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