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Hollywood’s first 50 years, until the freeway changed the landscape forever

Was Norma Talmadge’s Hollywood Home “Jinxed”?
Everyone who lived under the red-tile roof at 7269 Hollywood Boulevard suffered some misfortune, from divorce to death.
Jan 6


Christmas 1932: Hollywood Takes Over Santa Claus Lane
Instead of the traditional Christmas tree decor, 178 famous faces festooned Hollywood Boulevard from La Brea to Vine.
Dec 23, 2024


I. Magnin: Hollywood’s High-Class Shopping Experience
In 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”
Nov 11, 2024


Grand Opening of the Hollywood Roosevelt’s Pool
In 1950, the Hollywood Roosevelt expanded with a million-dollar tropical resort and pool.
Jul 4, 2024


Cafe Montmartre: Hollywood’s First Nightclub
Uncover the glitz and glamour of Hollywood's golden age at Cafe Montmartre. Discover its star-studded history and iconic celeb clientele.
Jun 13, 2024


Prudence Yarn Shop
In the 1930s, Hollywood women shopped for the latest knit trends at the boutique at 6521 Hollywood Boulevard.
Mar 13, 2024


Woman’s Club of Hollywood
An institution since 1905, the Woman's Club of Hollywood built its first clubhouse on Hollywood Boulevard.
Mar 9, 2024


Wattles Mansion: Hollywood’s Last Remaining Estate
Built in 1907, Wattles Mansion once boasted four themed gardens and was an original Hollywood tourist attraction.
Feb 26, 2024


Cinegrill: Roosevelt Hotel’s Film-Themed Hotspot
Hollywood Roosevelt hotspot Cinegrill paid tribute to the motion picture industry of past, present, and future.
Dec 18, 2023


Baine Building: Hollywood’s First Penthouse
Go inside the historic Baine Building and Hollywood's first penthouse at the corner of Hollywood Boulevard and Whitley Avenue.
Dec 14, 2023


The Saga of Paul de Longpre’s Hollywood Estate
The French painter’s artistic home was the first Hollywood tourist attraction.
Oct 4, 2023


Mysterious Streamline Moderne at Hollywood and Cahuenga
The 90-year saga of the Streamline Moderne at Hollywood and Cahuenga.
Sep 27, 2023


Secret Streamline Moderne on Hollywood Boulevard
In 1935, Morgan, Walls, and Clements gave 6363-69 Hollywood Boulevard a modern facelift.
Aug 29, 2023


Hollywood Goes to the Dogs
Balto dog food's latest menu was introduced in Hollywood with a week of free lunches in April 1934.
Aug 25, 2023


The Jade on Hollywood Boulevard
On any given night, you could rub elbows with Hedy Lamar or watch Peggy Lee perform.
Aug 17, 2023


Ivar House: A Garden in the Heart of Hollywood
Just steps from the bustling Boulevard, Orsina Gray created a tranquil outdoor dining atmosphere surrounded by fruit trees.
Aug 15, 2023


Marilyn Monroe Leaves Handprints at Grauman’s Chinese Theatre
Marilyn Monroe and Jane Russell put their hands in wet cement at Grauman’s Chinese Theatre.
Jun 26, 2023


Chapeaux de Mode: Hollywood Hat Shop
The most beautiful hats on Hollywood Boulevard could be found at Chapeaux de Mode.
Jun 20, 2023


Frigidaire’s Hollywood Showroom
In 1930, Frigidaire established its Hollywood showroom at Hollywood Boulevard and McCadden Place.
Jun 13, 2023


Opening Night at Pantages Theatre
The Pantages Theatre formally opened on June 4, 1930 with the premiere of MGM’s The Florodora Girl starring Marion Davies. Hundreds of...
Jun 6, 2023
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