Hollywood Boulevard | Before the 101

2 days ago

Christmas 1932: Hollywood Takes Over Santa Claus Lane

Instead of the traditional Christmas tree decor, 178 famous faces festooned Hollywood Boulevard from La Brea to Vine.

Nov 11

I. Magnin: Hollywood’s High-Class Shopping Experience

In 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”

Jul 4

Grand Opening of the Hollywood Roosevelt’s Pool

In 1950, the Hollywood Roosevelt expanded with a million-dollar tropical resort and pool.

Jun 13

Cafe Montmartre: Hollywood’s First Nightclub

Uncover the glitz and glamour of Hollywood's golden age at Cafe Montmartre. Discover its star-studded history and iconic celeb clientele.

Mar 13

Prudence Yarn Shop

In the 1930s, Hollywood women shopped for the latest knit trends at the boutique at 6521 Hollywood Boulevard.

Mar 9

Woman’s Club of Hollywood

An institution since 1905, the Woman's Club of Hollywood built its first clubhouse on Hollywood Boulevard.

Feb 26

Wattles Mansion: Hollywood’s Last Remaining Estate

Built in 1907, Wattles Mansion once boasted four themed gardens and was an original Hollywood tourist attraction.

Dec 18, 2023

Cinegrill: Roosevelt Hotel’s Film-Themed Hotspot

Hollywood Roosevelt hotspot Cinegrill paid tribute to the motion picture industry of past, present, and future.

Dec 14, 2023

Baine Building: Hollywood’s First Penthouse

Go inside the historic Baine Building and Hollywood's first penthouse at the corner of Hollywood Boulevard and Whitley Avenue.

Oct 4, 2023

The Saga of Paul de Longpre’s Hollywood Estate

The French painter’s artistic home was the first Hollywood tourist attraction.

Sep 27, 2023

Mysterious Streamline Moderne at Hollywood and Cahuenga

The 90-year saga of the Streamline Moderne at Hollywood and Cahuenga.

Aug 29, 2023

Secret Streamline Moderne on Hollywood Boulevard

In 1935, Morgan, Walls, and Clements gave 6363-69 Hollywood Boulevard a modern facelift.

Aug 25, 2023

Hollywood Goes to the Dogs

Balto dog food's latest menu was introduced in Hollywood with a week of free lunches in April 1934.

Aug 17, 2023

The Jade on Hollywood Boulevard

On any given night, you could rub elbows with Hedy Lamar or watch Peggy Lee perform.

Aug 14, 2023

Ivar House: A Garden in the Heart of Hollywood

Just steps from the bustling Boulevard, Orsina Gray created a tranquil outdoor dining atmosphere surrounded by fruit trees.

Jun 26, 2023

Marilyn Monroe Leaves Handprints at Grauman’s Chinese Theatre

Marilyn Monroe and Jane Russell put their hands in wet cement at Grauman’s Chinese Theatre.

Jun 19, 2023

Chapeaux de Mode: Hollywood Hat Shop

The most beautiful hats on Hollywood Boulevard could be found at Chapeaux de Mode.

Jun 13, 2023

Frigidaire’s Hollywood Showroom

In 1930, Frigidaire established its Hollywood showroom at Hollywood Boulevard and McCadden Place.

Jun 5, 2023

Opening Night at Pantages Theatre

The Pantages Theatre formally opened on June 4, 1930 with the premiere of MGM’s The Florodora Girl starring Marion Davies. Hundreds of...

Sep 29, 2022

Garden Court’s Primrose Path (1917-1984)

Anyone could live like a movie star at 7021 Hollywood Boulevard: the Garden Court Apartments. Opened in 1917 to accommodate players in...

BEFORE THE 101

Hollywood’s first 50 years, until the freeway changed the landscape forever

About the Creator

for research requests, please contact: BeforeThe101@gmail.com