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BEFORE THE 101

Hollywood’s first 50 years, until the freeway changed the landscape forever

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The Mandarin Market (1929-1982)

The Mandarin Market (1929-1982)

Bell & Howell’s Hollywood Headquarters

Bell & Howell’s Hollywood Headquarters

Chapeaux de Mode: Hollywood Hat Shop

Chapeaux de Mode: Hollywood Hat Shop

Frigidaire’s Hollywood Showroom

Frigidaire’s Hollywood Showroom

Hollywood Bowl’s Muse of Music

Hollywood Bowl’s Muse of Music

Hollywood Canteen

Hollywood Canteen

Earl Carroll Theatre: Hollywood’s Entertainment Palace

Earl Carroll Theatre: Hollywood’s Entertainment Palace

6-Year-Old Marilyn Monroe at the Hollywood Bowl (Photo Exclusive)

6-Year-Old Marilyn Monroe at the Hollywood Bowl (Photo Exclusive)

The Crossroads of the World

The Crossroads of the World

Hollywood’s Bright Spot: LA Gas & Electric Corp.

Hollywood’s Bright Spot: LA Gas & Electric Corp.

Peacock Alley: The Pride of Vine Street

Peacock Alley: The Pride of Vine Street

Hollywood Center Motel’s Seedy Past

Hollywood Center Motel’s Seedy Past

Gogerty & Weyl’s Forgotten Building

Gogerty & Weyl’s Forgotten Building

Pierce Brothers Hollywood Mortuary

Pierce Brothers Hollywood Mortuary

The Circus Cafe

The Circus Cafe

Clara Bow’s It Cafe

Clara Bow’s It Cafe

Hollywood Wedding Chapel (1918-1960s)

Hollywood Wedding Chapel (1918-1960s)

Hollywood’s First Tourist Attraction (1901-1927)

Hollywood’s First Tourist Attraction (1901-1927)

Max Factor Studio

Max Factor Studio

Esther Ralston’s Beauty Salon

Esther Ralston’s Beauty Salon

J.J. Newberry: One-Stop Five and Dime

J.J. Newberry: One-Stop Five and Dime

The Screen Stars Shop

The Screen Stars Shop

The Finest Jewelry Shop in Hollywood

The Finest Jewelry Shop in Hollywood

The Rise and Fall of NBC Radio City

The Rise and Fall of NBC Radio City

Yamashiro’s Historic Past

Yamashiro’s Historic Past

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About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past.

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless.

for research requests, please contact: BeforeThe101@gmail.com

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